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Konnexx: Rebranding & Company Profile

Updated: Sep 15, 2023


About Konnexx

Konnexx is a Caribbean telecommunications provider based in Kingston, Jamaica. It is Jamaica’s largest telecommunications provider, with over 400 employees in over 6 countries.


The problem

Konnexx was a behind-the-scenes provider for their primary client Digicel. They wanted to grow their customer base, and bring awareness of their brand to the wider Jamaican population. In addition, they wanted to shift to providing products that would benefit the Jamaican consumer, such as solar packages and Smart Home Solution.


Konnexx was faced with the problem that they had no recognition among businesses outside of Digicel, and no significant online presence, especially due to the absence of a website.


The solution

Adtelligent started working with Konnexx in September 2018 with the mission of changing their brand from behind-the-scenes to one at the forefront of persons’ minds.


We shot and promoted viral videos that showcased Konnexx’ services and highlighted Dean Nevers, CEO of Konnexx, as part of our viral series “CEO’s You Don’t Know”, seen by over 500,000 viewers.


In addition, we helped to grow their online presence by creating a world-class professional website and ran an online digital marketing campaign using their social media posts that reached over 1 million Jamaicans.


LinkedIn profiles were also created for all the staff using custom high-quality photographs shot by the team. The team also designed and edited the Konnexx Company profile that was used for promotional materials, on their website and linked to their social media.

Screenshot of Konnexx's home page before Adtelligent redid it
Konnexx Website: Before

The result

Konnexx has moved to the forefront of persons’ minds and is now more recognized than ever. Their online presence has increased, and the brand has been elevated to a higher standard in the minds of many.


The Stats from May 3 2018 - December 31 2019

  • Over 1 Million Persons Reached

  • Over 900,000 Video Views

  • Over 772 Hours of Videos Watched

  • Over 6,000 Likes

  • Over 1100 Shares

  • Over 200 Comments

  • Over 100 leads

Improvements

  • 1000x increase in Page Reach

  • 100% increase in Page Followers

  • 86% increase in Page Likes

 


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Adtelligent is a team of creatives, analysts and developers that work together to bring marketing and technology solutions to companies locally and abroad. We help them reach their target audiences by running marketing campaigns. These campaigns involve shooting and editing videos, designing graphics, managing social media pages, building websites and landing pages and more. Our clients range from public figures, schools and non-profits to government agencies, politicians, banks, and hotels.

 

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