How Digital Marketing Can Save Your Business During This Pandemic
Updated: Apr 27
The Coronavirus (COVID-19 ) pandemic has the world in complete shock. Entire cities are going into lockdown, stock prices are falling and people are being laid off at a massive rate.
As a business owner during this time, you might be wondering:
How is this going to affect my business?
How am I going to keep my customers?
Should I even try to market my business during this time?
The answer to questions 1 and 2 varies on the nature of your business, but the answer to #3 is, in every case, is a resounding YES.
Now is the time for marketing more than ever.
The whole world is glued to their devices to keep up-to-date with what is happening in their country, worldwide, and the communities and businesses in their local area.
Marketing has pivoted to reaching persons where they are now—online.
Digital marketing is the key to keeping your customers in the loop, reaching prospects and coming out ahead of your competitors when this entire crisis is over.
Top 3 Benefits of Continuing Your Marketing Efforts
1. Prepare Your Business for Success Post-Crisis
"In the coming months, businesses are going to become more reliant than ever on their digital strategy...in many cases, it will be the deciding factor in whether they make it through the tough times ahead." - Bernard Marr, Forbes Contributor
Ask yourself: When the COVID-19 crisis is over, who will consumers buy from-- a business who they haven’t heard from in months or one that is fresh and ready in the top of their minds?
Don’t let this time go to waste.
Using this time efficiently to develop your online presence, elevate your brand's image and build relationships with your pre-existing customers can be the push that brings your company success when this crisis is over.
2. Get ahead of the pack
Now is the best time to push marketing efforts, why?
Because your competitors are not.
At this time, many businesses are cutting back on their marketing efforts in the hopes of tightening their budget. However, the smartest businesses are maximizing on this opportunity to get their names out there and get ahead!
Which one are you?
Remember, anything you do now that your competitors are not doing is advancing you to the front of the pack.
3. Reach customers ready to purchase now
With many businesses on lockdown due to COVID-19, options are limited for customers seeking your service.
If you are open and ready for business, let everyone know!
Marketing during this time can be as simple as sending out a social media announcement declaring that you are up, running and prepared to provide your services to anyone who needs it.
You can reach persons actively seeking what you are providing, and ready to pay for it!
How Digital Marketing Can Help You
Keep in touch with your customers through Email Campaigns
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” –Erik Harbison
Email campaigns give you the opportunity to send your message directly to your customer’s inbox. 80% of business professionals rely on email marketing as the top channel for customer acquisition and retention. At this uncertain time, email marketing will become more valuable than ever. Why?
People are eager to hear updates on what is going to happen to their local businesses.
Don’t leave your customers in the dark.
Keep them in the loop with any change in hours, policy changes or if you are offering special services. This will develop relationships with your customers and build their trust in you and your brand.
Elevate your Brand’s Image with Social Media Marketing
With more and more people required to stay at home as much as possible, social media has become the favoured tool to keep in touch.
According to a study released by Facebook, the time users spend on their social media platforms has increased by a whopping 70% since the COVID-19 crisis hit worldwide.
Over 3.8 billion are active on social media, and since the COVID-19 crisis, the numbers are steadily increasing.
Why pause your social media now?
Social media advertising gives you the opportunity to get your message to thousands of persons, right in the comfort of their own homes, at a lower cost.
This lets your target audience know that your business is still on the ball, and keeps your brand at the top of their minds even after this crisis is over.
Get ahead of your competitors with SEO
Search Engine Optimization(SEO) is the key to reaching customers who are actively searching for your product by strategically propelling you to the top of the search results related to your business.
Why is this important now?
Getting to the top can be a long road. However, with many of your competitors scaling back their marketing efforts, now is the time to take advantage of SEO and jump ahead!
Reach potential customers with Google Ads
Why continue spending money on ads when everyone is trying to save, right? Wrong!
Not everyone has tightened their budgets, and many people are still searching for the things they want and need.
With in-store visits plummeting by 90% since COVID-19, an online presence is more important than ever to reach these prospective customers.
Google Ads gets your business front and centre to those who wish to purchase your service by showing advertisements for your products to those who are specifically searching for it.
What Decision Will You Make?
The COVID-19 pandemic is a hurdle every business is going to have to jump over.
By continuing your marketing efforts, developing an online presence and keeping active communication with your potential and pre-existing customers, your business can make it to the end with confidence!
Thanks for reading! Here is a quick recap of the points covered:
Do you think it is beneficial to continue marketing at this time? Share your thoughts below, we would love to hear it!
Let Us Help You!
Adtelligent is one of the fastest-growing digital marketing agencies in Jamaica. Our well-equipped team can provide an end to end digital marketing strategy that prepares your business for success during and after this COVID-19 pandemic.
Now is not the time to be silent.
Let us help you!
Send us an email at firstname.lastname@example.org or contact us at +1 (876) 521-5739 or 876(616-8756)